Entertainment Business
FIND YOUR PROGRAM
Online
on-campus
Refine Your Business Acumen
Our Bachelor of Science Degree in Entertainment Business provides a well-rounded study of business administration and management principles with a focus on how these can be applied to the entertainment industry. As a student, you will explore topics from marketing and intellectual property to artist management and distribution. You will work in a project-based environment designed to recreate the challenges and opportunities typical in the world of entertainment business.
You may earn your degree entirely online or in a hybrid on-campus and online format. We also offer a completion program that allows individuals who hold an associate degree to continue their education and earn a bachelor’s degree in 15 months.
Featured Classes
ENTERTAINMENT MARKETING
Construct strategic plans for media products and learn about entertainment licensing concepts, promotional avenues and digital marketing.
INTELLECTUAL PROPERTY
Examine trade secrets, trademarks, patents and copyrights in connection with methods of protecting creative works.
ENTERTAINMENT BUSINESS LAW
Learn legal requirements and business practices, including entity information, insurance, tax law and intellectual property.
Entry-Level Career Opportunities
With a degree in entertainment business, you could pursue entry-level career opportunities like:
- Advertising & promotions manager
- Marketing & sales manager
- Agent & business manager of artists, performers & athletes
- Project management specialist
- Business operations specialist